This is a rebranding of the graphic identity for Chypre by Coty.
This perfume, which was produced in 1917, is the firstborn of the Chypre family.
The challenge was to create a graphic identity that felt modern. Still, I wanted history to shine thru. My vision was that the perfume would feel like an old family necklace that, generation after generation, would pass forward.
Art Direction, Rebranding
Osmothèque de versailles in collaboration with Beckmans College of Design (2021)